Live Augmented Video – The Digital Trend That Will Make Waves This Summer

Live Augmented Video – The Digital Trend That Will Make Waves This Summer

Instagram gave us a virtual album. Facebook gave us a virtual time capsule. Snapchat gave us the appreciation for a good story.  It is clear, social media gives us a creative outlook to express ourselves. But of course, it doesn’t stop there. Though many of us will not publicly admit it, I think it’s safe to say that with every individual we “friend” or “follow” online, it provides us with another set of eyes to explore the world. Self- expression apps capture our most public and precious moments while bringing people from different worlds together.

Mobile apps such as, Snapchat, has created a new digital market that every company is trying to replicate. For those who are unfamiliar with the app, Snapchat allows users to record 60 seconds worth of video content to share with the world within a 24 hour time period. Within the app itself, users are able to alter their appearance and the world around them with the help of augmented reality and facial recognition features.

According to a study conducted in March, by MediaKix, there are
Snapchat leads the way for daily views, followed by Facebook and Instagram. Instagram Stories is third with 200 million viewers. Leading with 158 million daily active users, Snapchat is the lead influencer with state-of-the-art technology such as augmented reality, and user-friendly filters and geostickers.

Nevertheless, the ever-growing market, creates challenges for companies to think outside the box for digital strategies.

Social competitors such as Facebook and Instagram have undergone some changes themselves. This past year, Facebook released Facebook Live and Facebook Messenger Day (similar to Snapchat Stories) which allows users to post live content within a 24 hour timeframe. Sounds familiar, doesn’t it?

So, what does all of this mean for your business? Well, according Re/code, “Snapchat Ads are seen everywhere between 500,000 to one million times per day.” One million times per day! Do you realize the awareness potential? Imagine creating ads targeted directly towards your demographic with real-time results. Furthermore, Snap Ads have provided CPG brands with more than a 90% in-store sales lift. Talk about measuring value!
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