social advertising

5 Ways to Show Gratitude Using Social Media

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend.” -Melody Beattie The month of November is labeled as National Gratitude Month. What is exactly is gratitude? By definition it is “a thankful appreciation for what an individual receives,...

HallowMedia

31 Days of Halloween Social Media Challenge Dull day at the office? Need something to look forward to? HallowMedia is a chance for you and your coworkers to get into the Halloween spirit while boosting your companies social media engagement. Everyday involves a halloween inspired task but incorporates the usage of various social media platforms. Wishing you all the best of luck, get posting! October...

The Slow Death of Brand Loyalty

Last summer, INC. Magazine published an article titled "Does Brand Loyalty Still Matter?" that examined the importance of loyalty programs in order for brands not to lose "Active Loyals". I found the article intriguing solely due to the data. According to the Direct Marketing Association (DMA), 40% of Active Loyals "stay loyal to their brand for routine and special purchases. (Tend to be both older and younger.)" I'm left to assume that routine...

Why Instagram is good for your business.

A picture is worth a thousand words, and Instagram got it right. With more than 400 million users, according to SmallBizTrends.com, Instagram is one of the most distinguished tools with its photo and video filter enhancements. But what does this mean for your brand? Engagement.  As an avid personal user of Instagram for many years, I have fallen more in love with this tool every day. How many times do you check...