Marketing

5 Ways to Show Gratitude Using Social Media

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend.” -Melody Beattie The month of November is labeled as National Gratitude Month. What is exactly is gratitude? By definition it is “a thankful appreciation for what an individual receives,...

HallowMedia

31 Days of Halloween Social Media Challenge Dull day at the office? Need something to look forward to? HallowMedia is a chance for you and your coworkers to get into the Halloween spirit while boosting your companies social media engagement. Everyday involves a halloween inspired task but incorporates the usage of various social media platforms. Wishing you all the best of luck, get posting! October...

How Netflix Changed the Game

      Bored?Netflix. Tough day at work? Netflix. Movie night? Netflix. No Cable? Netflix. Let’s be real, Netflix is pretty much the answer to all of our problems. While we can all appreciate a nostalgic moment over picking out our movies at BlockBuster, streaming changed the way we watch media forever. Using three key steps; convenience, innovation, and recognition, Netflix has changed the game and continued to stay successful among fierce competitors in...

Powered Playlist: Use this playlist to power through your day!

April showers bring May flowers! As a creative agency, we understand how important it is to stay active and not let the gloomy weather get you down. At Powered By Reese, we believe the best cure for rainy day blues is a Powered Playlist that will keep your spirits high and your creative juices flowing. Check out the entire April Showers Playlist on Spotify to help spread some sunshine into your...

The Slow Death of Brand Loyalty

Last summer, INC. Magazine published an article titled "Does Brand Loyalty Still Matter?" that examined the importance of loyalty programs in order for brands not to lose "Active Loyals". I found the article intriguing solely due to the data. According to the Direct Marketing Association (DMA), 40% of Active Loyals "stay loyal to their brand for routine and special purchases. (Tend to be both older and younger.)" I'm left to assume that routine...

5 Tips to an awesome email marketing campaign

Every day we are flooded with emails. Buy this, save now on this, sign up for this…the list goes on. How can your organization’s email get through all “this” and get a successful open and click-through rate? Before getting to this point, let’s take a trip down memory lane. Email was created for one simple purpose: to leave a note. Of course, email has evolved tremendously since the 1970’s when Ray...

Why Instagram is good for your business.

A picture is worth a thousand words, and Instagram got it right. With more than 400 million users, according to SmallBizTrends.com, Instagram is one of the most distinguished tools with its photo and video filter enhancements. But what does this mean for your brand? Engagement.  As an avid personal user of Instagram for many years, I have fallen more in love with this tool every day. How many times do you check...

Becoming an Entrepreneur

Wow, what a year! After spending nearly 10 years in Corporate America, I finally decided to take my "leap of faith" and start my own business. There comes a point in all of our lives, where we make important decisions without the knowing the outcome. Well, I was at that point. Over the years, I was able to hone my skills in marketing and held various positions from brand management...