Branding

How Netflix Changed the Game

      Bored?Netflix. Tough day at work? Netflix. Movie night? Netflix. No Cable? Netflix. Let’s be real, Netflix is pretty much the answer to all of our problems. While we can all appreciate a nostalgic moment over picking out our movies at BlockBuster, streaming changed the way we watch media forever. Using three key steps; convenience, innovation, and recognition, Netflix has changed the game and continued to stay successful among fierce competitors in...

5 Brands That Are Doing It Right

Customer engagement can be daunting and difficult especially when it comes to new services or product offerings. However, don’t get discouraged! Social media platforms including Twitter and Instagram have made consumer engagement easier for businesses to get direct feedback and gain an edge on competition. The Powered By Reese social media team compiled a list of brands that we believe have strong a strong social media presence and consumer engagement....

Powered Playlist: Use this playlist to power through your day!

April showers bring May flowers! As a creative agency, we understand how important it is to stay active and not let the gloomy weather get you down. At Powered By Reese, we believe the best cure for rainy day blues is a Powered Playlist that will keep your spirits high and your creative juices flowing. Check out the entire April Showers Playlist on Spotify to help spread some sunshine into your...

The Slow Death of Brand Loyalty

Last summer, INC. Magazine published an article titled "Does Brand Loyalty Still Matter?" that examined the importance of loyalty programs in order for brands not to lose "Active Loyals". I found the article intriguing solely due to the data. According to the Direct Marketing Association (DMA), 40% of Active Loyals "stay loyal to their brand for routine and special purchases. (Tend to be both older and younger.)" I'm left to assume that routine...

5 Tips to an awesome email marketing campaign

Every day we are flooded with emails. Buy this, save now on this, sign up for this…the list goes on. How can your organization’s email get through all “this” and get a successful open and click-through rate? Before getting to this point, let’s take a trip down memory lane. Email was created for one simple purpose: to leave a note. Of course, email has evolved tremendously since the 1970’s when Ray...

Becoming an Entrepreneur

Wow, what a year! After spending nearly 10 years in Corporate America, I finally decided to take my "leap of faith" and start my own business. There comes a point in all of our lives, where we make important decisions without the knowing the outcome. Well, I was at that point. Over the years, I was able to hone my skills in marketing and held various positions from brand management...